Digital Leader Mindset

• Introducing Founder

• Attitudes of Web Colors Digital

• Introduction to Web Colors Digital

In today’s fast-paced, digital world, leaders must adopt a digital mindset to risk falling behind. Forging ahead of the competition, establishing operational efficiencies, and spurring business expansion all require a digital leader mindset. With this course module, you will gain the knowledge and skills to develop a digital leader mindset, anticipate digital trends, and make strategic decisions that leverage the full potential of digital tools.

The course covers the key objectives of the digital leader mindset, including;

• Learn via case studies how to achieve the best results for clients on a shoestring budget
• Discover your niche using our templates
• Create a personal brand strategy that aligns with your dream clients’ desires
• Polish your social media role and optimize your bio for maximum reach
• Identify your niche through our niche accelerator training
• Learn to manage your energy more skillfully online.

We look forward to embarking on this journey with you and helping you to become a successful digital marketing expert.

Tools Covered

1. 60 Days Content Calendar
2. Duration: 6 Hours
3. Assignment

Social Media Management

Under our Social Media Management module, you will be learning how to handle social media accounts effectively and professionally for your personal branding, business or organization. From this module, you will learn to develop a social media marketing strategy, measure and analyse performance, generate and optimise content, and more. Entrepreneurs, business owners, marketers, and anybody else wanting to advance their social media management skills should take this module seriously.

The module covers the key objectives of Social Media Management, including;

• Learn via case studies how to achieve the best results for clients on a shoestring budget
• Discover your niche using our templates
• Create a personal brand strategy that aligns with your dream clients’ desires
• Polish your social media role and optimize your bio for maximum reach
• Identify your niche through our niche accelerator training
• Learn to manage your energy more skillfully online.

• The basics of social media platforms (Facebook, Instagram & Twitter) such as planning, strategizing, scheduling and promoting.
• How to create a monthly calendar and implement it for small/medium or big businesses.
• The best-performing content types used by big brands.
• How to set up all platforms, gain followers and engage with them even if you’re not a designer.
• The importance of #Hashtags and how to use them to reach your target audience.
• Local, national and global case studies of brands who have achieved success with their viral social media content.
• The different types of content buckets and a campaign checklist.
• Tips to kickstart social media for a new brand, including competitor analysis.
• Different types of post designs and content tips work wonders on social media.
• 15 types of social media contests that you can run to engage your audience.

Instagram for Business

In this module, you will be learning the techniques and strategies for using ‘Instagram for business’ in 2023 and beyond. Instagram for Business module will provide how to create an effective social media strategy, create engaging content, run successful campaigns and measure your success. Whether you are just starting or have a more established presence, this module will provide you with the skills and knowledge to maximize your success on Instagram.

The module covers the key objectives of Instagram for Business, including;

• Learn how to grow followers on popular social media channels
• Optimize and polish your bio for maximum impact
• Creating high-quality content and videos
      Master the use of hashtags, stories, and reels
• Use advanced analytics to make informed decisions
• Understand the basics of Instagram advertisements
• Learn how to generate sales through Instagram
• Study local, national, and global case studies to gain insights
• Discover different types of influencer marketing and how to approach them
• Engage your followers in effective ways
• Use InstaChamp to improve your Instagram strategy
• Analyze your performance with detailed analytics.

Linkedin Marketing

Digital Scholar’s LinkedIn Marketing module will assist you in building your outstanding profile and creating successful LinkedIn marketing strategies. With more than six hours of training, you’ll discover the methods, techniques, and necessary equipment for LinkedIn marketing success. We also guarantee that by the end of the course, you’ll be equipped with the skills and data required to effectively market your company on LinkedIn.

The module covers the key objectives of Linkedin Marketing, including;

• Understand the fundamentals of LinkedIn marketing.
• Develop the skills to create a professional and effective LinkedIn profile.
• Analyze the various features and tools available on LinkedIn for marketing purposes.
• Create strategies to engage and interact with target audiences on LinkedIn.
• Utilize various features to optimize content for search engine rankings.
• Develop the skills to create and manage effective campaigns on LinkedIn.
• Understand the importance of tracking and measuring the effectiveness of LinkedIn campaigns.
• Analyze and assess the impact of LinkedIn campaigns.
• Formulate methods to optimize engagement on LinkedIn

1. Duration: 6 Hours
2. Assignment
3. Certification
4. Live Project

The goal of the Landing Page module is to assist you in building attractive, highly effective landing pages for your website. You will discover how to create convincing sites that fuel your online success using the finest tools and techniques. Additionally, you’ll discover how to split-test your sites, mobile-optimize them, and monitor your progress. With the Digital Scholar Landing Page course, advance your digital marketing campaigns.

The module covers the key objectives of the landing page, including;

• Develop a complete landing page strategy for any funnel.
• Learn how to practically build lead magnets and sales pages.
• Integrate payment gateways using a simple coding script provided by Digital Scholar Institute.
• Understand the science behind high-converting landing pages.
• Use pro accounts provided by Digital Scholar Institute to build two landing pages and complete assignments.
• Learn how to create an ebook in less than 10 minutes to use as a lead magnet.
• Plug your ebook into your funnel/landing pages.
• Run A/B tests to analyze and improve your landing page’s conversion rates.

1. Duration: 6 Hours
2. Assignment
3. Certification
4. Live Project

Facebook Ads & Instagram Ads

Learn how to promote your business, product or service with these comprehensive, hands-on Facebook Ads & Instagram Ads. In this module, You will learn the essential objectives of a successful ad campaign, how to create targeted audiences and how to optimize each campaign to maximize your ROI along with A/B testing, budgeting and tracking your campaigns. This module is perfect for entrepreneurs and businesses of all sizes who want to get the most out of their Facebook Ads and Instagram Ads campaigns.

The module covers the key objectives of Facebook Ads & Instagram Ads, including;

• Understand the psychology and objective of Facebook Ads.
• Learn how to understand client needs and create a Facebook ad account.
• Understand Facebook Ad structure, GST, and billing protocols.
• Learn to scale Facebook Ads, CBO Method, Snippet Method, and Ad set optimization.
• Understand the new ad account method and how to bill for Facebook Ads.
• Explore the 4 types of targeting and understand custom audiences and lookalike audiences.
• Learn how to create a 1% 5% lookalike audience and a video views custom audience.
• Create a custom audience based on URL parameters and social media engagement.
• Understand Facebook Ad results and pixel integrations, including custom conversion pixels and funnels.

1. Duration: 6 Hours
2. Assignment
3. Certification
4. Live Projec

Content Writing

Content Writing is an essential skill for digital marketers to enhance their online business. Whether you’re a marketer, a blogger, or a freelancer, you need to know the ins and outs of content writing. You’ll learn the advance of content writing, including how to research and write effective copy, how to optimize content for maximum engagement, tools you need to know as a writer and how to use storytelling techniques to get your point across. By the end of the module, you’ll be able to create content that drives results and helps your business reach its goals.

The module covers the key objectives of Content Writing, including;

• What is Content Writing, and how it contributes to your website?
• What is SEO-based content writing?
• Content Research and Planning Keyword research and its density
• Flow & Coherence Understanding various online content tools
• What is Plagiarism and how to avoid it
• Monetizing your writing
• What are keywords and their types
• How to write a blog that reaches on top of the search engine.  

1. Duration: 6 Hours
2. Assignment
3. Certification
4. Live Projec

Website Building

A thorough and simple-to-follow explanation of the fundamentals of website designing and development is specially created in this Website Building module. Whether you want to become a digital entrepreneur or a web designer, this module will give you all the skills you need to establish a strong online presence. Once after completing this module, we guarantee that you’ll be able to design and construct a website that will advance your proficiency in website creation and user experience.

The module covers the key objectives of Website Building, including;

• Importance of choosing a domain name and how to choose the right one
• Choosing the right hosting service for your website
• Installing a WordPress blog without the help of a web developer
• 10 things you need to set up your WordPress blog
• 10 must-have SEO plugins for any WordPress blog to increase your SEO ranking
• Customizing your website using free or paid themes
• Best SEO techniques for publishing your first blog post
• Linking your email tool with a WordPress blog to increase email subscribers
• Creating a Woo Commerce site and implementing the Astra theme 

1. Duration: 15 Hours
2. Assignment
3. Certification
4. Live Projec

The Search Engine Optimization (SEO) module is created to assist you in getting the most out of the knowledge from current SEO. You’ll discover insider strategies for optimising your website for search results, as well as the best ways to produce content that will increase clicks and sales. The foundations of SEO, such as keyword research, on-page and off-page techniques, link development, and SEO copywriting, will also be covered. By the end of this module, You’ll be equipped with the knowledge necessary to specialise in SEO after completing the course.

The module covers the key objectives of SEO, including;

• Understand the importance of technical audits and how to conduct one on your own.
• Boost your website’s SEO with structured data markup.
• Optimize your website’s on-page content with appropriate keywords and page structure.
• Determine the ideal URL structure to influence crawl behaviour.
• Find effective methods for obtaining quality backlinks to your website.
• Use JavaScript frameworks to enhance technical SEO.
• Create XML sitemaps to better understand the content and index rates.
• Utilize structured data to extract entities and enhance your content.
• Develop a domain strategy, URL structure, and content plan for multiple countries.
• Learn link-building strategies to obtain backlinks from sites with over 30+ DA.

1. Duration: 15 Hours
2. Assignment
3. Certification

This module is created as the best module for anyone who wants to master search engine marketing concepts. The foundations of search engine marketing are covered in this module, along with the essentials of SEO, keyword research, google adwords, PPC, CPA and ROAS. The course is ideal for anyone who wants to master the skills and knowledge required to thrive in the search engine marketing sector because it is designed for both beginning and advanced students.

The main objectives of the search engine marketing module are as follows;

• Setting up a new AdWords account from the beginning
• Understanding the different PPC temperatures and conversion intent
• Configuring and setting up conversion tracking, including tracking phone calls
• Tracking sales, revenue, and form submissions with AdWords
• Utilizing competitor reports and customer data to improve campaigns
• Increasing Quality Score and decreasing the cost per click
• Mastering targeting and A/B split testing for better optimization
• Scaling all types of campaigns, once better ROAS and CPA are achieved.

1. Duration: 18 Hours
2. Assignment
3. Certification
4. Live Project